Our Biggest Campaign Yet, Our Best Value Ever!

Abstract

The 2007 /2008 television campaign is underway and represents the larg­est media commitment ever made by the CAO. The campaign will invest $1.7 million on The CTV Network, Quebec's TVA Network, selected Global stations across the country and one English and one French CBC station in the Atlantic Prov­inces. The campaign con6nues to use the hard-hit6ng combination of 30-second and 10-second commercials.